I was given an initial sketch & research for this project which had been completed for a previous phase & then asked to tackle three sites in a dynamic & interesting way, to promote the revival of one of Creed’s classic fragrances. I created two triangular prism shapes for consistency & ease of manufacturing & then rotated them in 3D space to form a structure reminiscent of ice fractals. To speed up the process I designed a clean work-flow to go back & forth between Rhino for modelling & Cinema4D for rendering.